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What is menu engineering?

Menu Engineering is the process of re-designing a restaurants menu, by placing the most profitable items in key positions.

Why should I redesign my menu?
Because your menu is your number one marketing tool! By keeping your menu fresh, you are more likely to increase profitability.

How often should I redesign my menu?
We recommend reprinting your menu 3-4 times a year. This allows you to make minor changes, such as price and item changes, without having to overhaul your entire menu.

What can Menu Designs do for your restaurant?
We take your menu from a dull start to a fabulous finish. We have a variety of pre-designed templates to choose from if you need your menu quickly, but we also have a talented team of graphic artists who can customize a menu to fit your restaurant.
Take a look at our before and after gallery to see previous work we’ve done.

How much does it cost?  
The prices vary with quantity and size. However, the results you will get through profits will compensate the cost you pay us.

Will a sales representative from Menu Designs travel to meet with me?
Possibly. If a sales rep is already in the area, they would be more than happy to stop in if time allows. However, it is not necessary with the resources we have access to. We can communicate via e-mail, phone, fax, web meetings and UPS/FedEx.

How do we start the Design process?
It’s simple. Give us a call at 1-800-889-6368 and let us know you are interested in Menu Engineering. From there, our customer service staff will find out exactly what you want, and how we can make it happen. Once we get the basic information from you, we will need:

  1. Your menu in a word document (to bypass typesetting fees)
  2. One of your existing menus
  3. Payment of graphic design fee
  4. You to pick a template online
  5. Your menu analysis or a list of key menu items (to be highlighted)

Can I reprint my menus myself if I need to make changes?
We do not recommend this. We have a program available online that will allow you to make your own price changes and print directly from the web. For more information on this program, please call 800-889-6368.  

I don’t want to pay for a custom design, what do you suggest I do?
Log on to the website, www.menudesigns.com, click full service print program, browse the menu templates available, and choose one that fits your restaurants ambiance. You will be charged a simple layout fee, but not the graphic design fee.

How long will it take to design and print my menu?
This depends on you. Once we receive the confirmed order and deposit, allow 5-7 days for first proof. Once proof is approved, allow 7-10 days for printing.  

 

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