Menu Engineering is the process of re-designing
a restaurant's menu to make it more profitable.
How does it work?
Menu Engineering works on the principle of positioning & highlighting the
items that generate the most profit dollars in the spots that are viewed the
most.
Placement
Studies have been conducted on how the
average person views a menu. During the Menu Engineering process, eye
movement charts are used to determine the best position for promoting items
that will enhance your brand and help build a more profitable business.
Highlighting
In addition to placement, different techniques can be
used
to make certain items stand out, such as shadow boxing, highlighting,
and even adding an image. This draws the customers attention to key
items that you want to promote.
Analysis
When provided with the raw costs and frequency of sale,
all
of your menu items can be broken down into four categories, making it
easier
to determine placement and pricing.
