Why Promotional Marketing Products Are Important

In a 2014 study by the Advertising Specialty Institute, 85% of those that participated in the study could identify the company that was branded on the promotional products that they had (1). This study shows that your promotional products are not only used but your brand is noticed by your audience; promotional products are an important part of your company’s marketing.

Knowing this information, don’t you want your promotional products to be the best and have the greatest impact on your customers? Check out these products that we think will help your company stand out from the rest!

Pens

In the previously mentioned study, writing instruments were listed as the most popular product that a participant received. Why are pens so popular? Everyone uses pens and for companies, the pen is usually one of the least expensive promotional items. Check out some of the great designs we can offer your company.

Shirts

Shirts were the next most popular promotional items after writing instruments in the study. Shirts are a walking advertisement for your company; your brand is on your customer and is seen by everyone they encounter. Check out some of the options we can offer your company, we even made a polo shirt made in the USA!

USB Drives

We created a USB drive in the shape of a key for a title company to upload closing documents to give to customers. No longer did a customer have to worry about remembering where they put their closing documents but now had the documents safely stored on this drive. For the full article on the how the USB drives were used, click here to read the article Here’s the design that we created for them, and some other ideas for USB drives.

Tumblers and Mugs

When an item sits on your desk, you tend to notice it more. Tumblers and mugs are items that sit on desks and are used daily. While this may be a giveaway that everyone is thinking about, you want to make sure your product is of high quality and has a design that is pleasing to the eye. Here are some styles that we think your customers will keep on their desks.

Tote Bags

Eco-friendly products are becoming more and more popular with consumers. Reusable tote bags are the perfect eco-friendly product as these are useful to bring to work, shopping, traveling and have many other uses, all while your brand is being shown. Check out some designs we think you and your customers will like.

We reviewed five products that we think you and your customers will like but there are hundreds of thousands more on our website. We know every business’ needs are different and with so many options that we can offer, we know we will have something right for your company. If you cannot find what you are looking for, let us know and we will try to find it! Click here to find all the products that we can offer to help with your company’s promotional marketing.

1 - Advertising Specialty Institute (2014). A cost analysis of promotional products versus other advertising media. Global Advertising Specialties Impressions Study. Retrieved from: https://asicentral.com/asp/open/research/impressionsstudy/impressions-study-2014.pdf

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