How to Choose the Best Promotional Product for Your Company
The promotional products market is a big industry. Just how big is this industry? According to the Advertising Specialty Institute, estimated sales for 2011 were $18.5 billion for promotional products (1). From pens and note pads to more expensive briefcases and grills with a company’s logo, you probably see at least one promotional product every day and more than likely own a few (or even more). Companies are spending a lot of money on promotional products to have something to give away to clients and customers as a reminder of them. While it’s great to give these products, are companies choosing the right promotional products? Here are a few points to consider when deciding what promotional products would be best for your company.
Promotional products need to be useful. Don’t just give something to give something. While your initial instinct may be any product with my logo will work, you may want to take some time on choosing your product and consider what you want this promotional product to do for your company. Do you want a customer to keep your promotional product on their desk? Carry it with them when they are on public transit? Maybe you are trying to gain followers for your social media channels or even tie it in to another marketing campaign. Whatever it may be, you need decide what you want your promotional product to do prior to determining the product. Don’t just buy a product to buy a product.
In addition to determining what type of product will best represent your company, you want to consider the quality of the product. If you have questions about a product ask! You may even want to request a product sample.