It’s time to design a new brochure for your company. Like you have done with past brochures, you open up a basic computer program and put something together. Similar to previous projects, the design is ok but it is missing the “wow factor” that you want your customers to associate with your company, and to feel when they look at your brochure. You may have considered working with a professional designer before for your brochures and print projects, and here’s why you should consider working with one today.
Your Brand Image is Important!
There is no hiding subpar design work. Your company is being judged by how your company looks on the outside; everything from your logo, brochures, website and all else in between. If the image that your company portrays is not great, customers may not give you a chance even if your services are the best in the industry. With so much riding on the appearance of your business’ brand image, you want to hire a professional to make your image the best it can be.
Quality of Printed Materials
If a print piece is designed with poor quality graphics and fonts, you run the risk of bad printing. If your brochures come out fuzzy and not clear, you do not want to hand these out to customers. You are then going to have to go through re-print after re-print, costing your company money and time. If you would have gone with a designer, time and money would have been saved as a professional design would have been achieved from the beginning.
Designers, design. Their job is to come up with creative ideas to represent your brand and they will develop a look that is right for your company. Additionally with the work that is created, a consistent look throughout your marketing pieces will be developed and customers will be able to associate your brochures and flyers as your company’s work. Designers can take your ideas and turn those ideas into a piece that is representative of your company and something that you would be proud to show to a customer.
Of course there are many other reasons why you may consider design services – time and cost savings, available personnel, and more. If the above mentioned ideas are those that are of concern to you when designing your marketing materials then hiring a professional designer for your print marketing pieces may be the way to go for your company.