As 2016 comes to an end, it’s a time to reflect on the past year and also to the possibilities for 2017. One of the topics often discussed at the end of the year are the trends for the upcoming year! At Menu Designs we have picked our top five “Trendy Products for 2017”, and have counted down those products from 5 to 1 below.
#5 – Hotel/Guest Room Accessories
Hotel and guest room accessories are not only useful, but also can be another place to add your logo! When people see your logo again and again, that creates a greater recognition for your company and thus keeps you top of mind. When you are top of mind, your customers will share your name when others are looking for a recommendations of places to stay. A hotel accessory that is great for branding is the wood “Do Not Disturb” sign. I am a fan of the look of wood but also the durability of the product. Another product I like is the in-room organizer which can hold your guest directory, as well as your pen and paper, but can also be used by your guests to store their smaller items during their stay. According to a 2014 Deloitte report, “the average customer spends just over half of stays at his or her most-frequented brand each year.1” There are probably many reasons for this but why not make sure your customers know your brand, and want to always stay with your brand in 2017!
#4 – Coasters
Coasters can be used by restaurants, hotels, night clubs, country clubs and more! Promote the amenities of your establishment and the specials that you want your customers to take advantage of. According to Katz America, “coasters hold a 65% retention rate” and “influenced 11% of purchase decisions.2” Coasters are an inexpensive marketing piece that any business should consider using in their establishment.
#3 – Wood Menu Planks
Wood is a very popular material in the hospitality industry for its natural look. From wood floors and tables, to wood accessories, numerous products are made of wood in restaurants and hotels. A marketing accessory that is popular in wood is menu covers and boards. One of our newest products that falls in this category is the wood menu plank. The wood menu plank is different than our traditional wood menu board in that it is a thicker board at ½” thick. Currently it’s available cherry or walnut, and in five different sizes. Of course like our other boards, you have the option of securing your inserts with a clip or band. This is a great piece and I can see it being one of our most popular menu boards this year.
#2 – Digital Menu Cases with D3O®
Digital menus are starting to show up more and more in restaurants. Digital menus are usually tablets, which makes the price point for a digital menu much higher than a regular menu, and not to mention the greater ability for damage. One of the ways these digital menus can get damaged is through drops. Knowing this, Menu Designs found a material that will help protect these digital menus. In late this year, we introduced our Digital Menu Cases with D3O® high impact protection!
D3O® is a unique material in that in its raw state flows freely when moved slowly, but on shock, locks together to absorb and disperse energy, before instantly returning to its flexible state. The reaction is counter intuitive. The greater the force of the impact, the more the molecules lock together and the greater the protection. What does the addition of D3O® in the Menu Designs’ Digital Menu Case mean for your tablet? We put the D3O® Impact Protection Technology in your case lining so if your tablet is dropped, the properties of D3O® will protect your tablet. In short, by putting D3O® in the lining of our digital menu case, if the tablet is dropped the force of the impact from the fall will be absorbed by the D3O® material and not your tablet. You can check out more about D3O® by visiting their website at www.D3O.com and check out more about our digital menu case by clicking here. We are excited to bring this product to the hospitality market!
#1 – Custom, Custom, Custom!
I believe the top product for 2017 will be anything custom! Yes, it’s not just one products…it’s hundreds of thousands of products. Menu Designs can create one of a kind menu covers and other hospitality marketing products that will fit with the style and décor of your business. From various sizes and colors, to the unique materials we can offer, Menu Designs is your source for custom products. One of our newer custom products is repurposing our menu boards by adding these to a traditional cover, making for a unique cover.
That’s our list for 2017! Are there any products that you are excited to see from Menu Designs in 2017?
1 – “Winning the race for guest loyalty”, Deloitte. 2014. Accessed December 22, 2016 from
2 - “WHY Is It More Than Just A Beverage Coaster”, Katz Americas. Accessed December 22, 2016 from