Why Imprinted Promotional Products Are Important For a Business

My name is Victoria Kamerer and I am the new marketing intern for David Dobbs Enterprises. I will be interning here for my spring semester, which is my last semester, at Flagler College. I will be guest blogging a few times this semester and this is my first post. During the first two weeks of my internship, I have been working on social media content for promotional products. While writing these posts, I have been thinking a lot about the purpose of promotional products, and here is why I think imprinted promotional products are important for a business.

Imprinted promotional products are a complement to the word-of-mouth marketing clients spread about a business. With promotional products, your clients can have products to show their friends the business they have been talking about for the past few months. “A study by PPAI in 2010 revealed that 94% of people that received a promotional product could remember where they received it two years later.1” Here are five reasons why imprinted promotional products are important for a business:

-Logo Recognition/Brand Awareness – Brand awareness is one of the most important parts of a business. Every business wants their logo or brand to be recognized worldwide. Start off on a small scale and start getting your brand known around town by handing out imprinted products that are used and visible to others when clients travel. This way your company can start locally and then expand.

-Have Something To Hand Out To Clients – Don’t let your clients leave empty handed after a visit to your office. Have them leave your business with a unique product to show their friends along with hopefully a wonderful story.