Are Your Event Giveaways Effective?

According to the 2012 Census, there were over 27 million firms (single business location) in the United States (1). With this many businesses in the United States, there is more than likely at least one business out there that does what your business does (even if you are in a niche market). This comes even more apparent when you go to events and conventions for your industry.

Thinking about when you are at an event or convention, how does your business stand out from other similar businesses? When a customer doesn’t know you from another business, what can you do to stand out? This is when your marketing and advertising is important; it helps your business convey a message to customers about what you do and how you are different from others in your industry. At events and conventions, a marketing and advertising item that most companies bring to give out to customers to remember their company are giveaways. Having the right giveaway for your company, can help a potential consumer remember you over others!

In today’s blog post we will revisit a blog post from 2016 on branded promotional items that we think will help you stand out, and have your company remembered!

Original Blog Post: “Event Swag That People Want”

April 5, 2016

You have most likely been to an event where some type of event swag was given out. Swag, if you do not already know, is a slang term for those branded pens, cups, shirts, etc., that you receive at fairs, trade shows, employee events, etc. As you have probably experienced, not all swag is created equal. For me, I have a cup that I received a few years ago at a trade show that I still use. On the other end of the spectrum I cannot tell you the number of pens I have received that break with the first word I write. If you are deciding to spend the money to give out these promotional items, don’t you want these items to be something that people like and will remember your company for when they use the product?


What are some swag items that have worked well for your company and that you liked receiving? Here ar