The Facts: Branded Writing Instruments

November 7, 2017

There are many notable reasons why writing instruments make some of the best promotional products out there. The Advertising Specialty Institute has done an incredible job gathering much of this valuable data through their research efforts. Here are just 8 facts of many, proving logoed writing instruments actually work… and work well.

 

1. They are the best promo items for political campaigns.

According to ASI, 75% of promotional products sold to political candidates are writing instruments. They are incredibly useful on the campaign trail. Depending on the type of candidate you are, you can represent yourself with Fun and Silly Pens or Prestige and Sleek Pens.

 

2. Writing instruments tie with bags for the lowest cost per impression of any promotional product in the United States at just 1/10th of a penny.

 

It does not take the nicest ballpoint pen in the world to leave a lasting impression. Pens are a very minimal investment for the marketing material they are. The Simplest Pen is enough to gain brand recognition and drive traffic to your business.

 

3. Writing instruments are the third most popular promotional item following apparel and drinkware.

 

Consumers actually want writing instruments. It falls in the top 3 promotional items consumers want the most and it is much less expensive than the other two options. If you are a small business and you are “ballin’ on a budget,” start ballin’ with our Ballpoint Pens that are perfect for your budget and need for brand awareness.

 

4. Consumers rank writing instruments among the most useful of promotional products.

 

Did you know 77% of consumers say the top reason to keep a promo item is its usefulness? Consumers are 5 times more likely to hold onto a useful promo item than an attractive one. Up the usefulness by handing out Stylus Pens as your next giveaway.

 

5. Approximately half of U.S. consumers own at least one logoed writing instrument.

 

50% of U.S. consumers are able to recognize their ownership of branded writing instruments, which means they are likely actively using these promo products. Get more with less with Logoed Pens that will keep your business in consumers’ minds. 

 

6. 54% of women own promotional writing instruments compared to 46% of men.

 

Does your organization specifically target menwomen, children, pet owners, etc.? Enhance your percentages with pens that reach your target market.

 

7. On average, promotional writing instruments are kept for about 6 months.

 

That is a long time for the average consumer to hold onto your small promotional product. Also, many times your writing instrument is not going in the trash after 6 months. It is common for promotional items to find new homes as they are passed on from consumer to consumer. You can also extend the life of your promo pen by supplying consumers with the kind of Pen they will not want to give up.

 

8. The average writing instrument generates 2,805 impressions in the U.S.

 

This means on average your promo pen will be viewed 2,805 times in its life. This makes writing instruments a top promotional product for just about any business. Maximize the number of impressions your pen will generate by giving away an Eye-Catching Pen.

 

For more information on what promotional products can offer your business visit:

http://media.asicentral.com/resources/impressions-study-2016.pdf

 

 

 

 

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