Tabletop Marketing Done Right


We are a big fan of tabletop marketing! Why do we like this form of marketing so much? We like tabletop marketing because your marketing message is right in front of your customer. Think about the last time you were at a restaurant or bar. If there was some sort of tabletop marketing, did you take a look at it to see the food and drink specials? Even if you didn’t read this marketing piece right away, did your server bring your attention to it? After the menus are gone tabletop marketing displays stay on the table and continue to be in sight of the customer. With tabletop marketing being so effective we wanted to rerelease our post from July 2015 on “Tabletop Marketing Done Right”.

Tabletop Marketing Done Right

Original post date: July 24, 2015

The great thing about tabletop marketing is your target audience is already right in front of you. When this type of marketing is done well, it can be an inexpensive way to generate additional revenue. However, when done poorly, you can easily put a customer off. So what's the best way to approach tabletop marketing?

Consider Your Customers - When deciding on what type of tabletop holders to use, think about who your customers are, what they want and what you have to offer them. Crafting a message that's relevant to your customers' needs and wants is much more effective than a generic list of menu or drink items.