Marketing Your Holiday Promotions
Holidays are a time of merriment, giving and usually going out to eat more so than normal. According to data from the MasterCard Spending Pulse in 2015, restaurant sales in November and December have been trending up between 4.2% and 6.4% since 2010. (1) Knowing this information, this is the time restaurants need to amplify their marketing efforts to drive customers to their restaurant with incentives to dine. Not only should restaurants be marketing to their customers to get them to come into their restaurants, but the marketing should continue when guests are in the restaurant. When it comes to marketing inside the restaurant, I believe the best tool is tabletop marketing. Tabletop marketing comes in many designs but all product designs have the same goal, to market your specials and event messages to your consumers. Tabletop marketing is great because even after the regular menus are gone, this marketing piece remains. So even if someone doesn’t notice the message right away, there are ample opportunities throughout their visit that they will get to see your marketing messages.
“40% of all specialty cocktail sales comes from our tables and our T-Stand holders we purchased from Menu Designs.” -Shane S. from Chianti Room
For the holidays, there are many types of promotions that restaurants can promote with tabletop marketing. Buy-one-get-one free specials, gift cards and to-go family meals are all promotions that are popular around the holidays. While different promotions will work for different restaurants, making sure your customers have a great experience while dining and then want to come back again is a good goal to keep in mind when planning your restaurant promotions. With tabletop marketing being so important during the holiday season we wanted to re-release our post from July 2015 titled “Tabletop Marketing Done Right”, with some holiday specific additions, to help you plan your holiday promotions.
Tabletop Marketing Done Right - Original post date: July 24, 2015. Revised: July 26, 2016
The great thing about tabletop marketing is your target audience is already right in front of you. When this type of marketing is done well, it can be an inexpensive way to generate additional revenue. However, when done poorly, you can easily put a customer off. So what's the best way to approach tabletop marketing?