When something is pleasing to the eye, you tend to give it your attention. This holds true in most any instance especially when it comes to the marketing of a product or service. When you see a brochure with vivid colors and a great marketing message, you tend to pick it up to find out more about the product or service that is promoted in the brochure. At the other end of the spectrum, if you see a poorly designed flyer with faded colors and is poorly printed, you are more than likely not going to give this marketing piece a second look. You may even associate this negative marketing piece with a negative image for the company, depending on what your previous interactions are with the company.
Every interaction your customers (and potential customers) have with your brand is a valuable interaction; you need to make every interaction count! When it’s time to create your company’s marketing materials, don’t skimp on the design or printing. As a marketer, I am great at conceptually coming up with an idea but need someone to help put the idea on paper. I would be lost without a professional designer to help develop graphics and marketing collateral for our company.
As we come to the end of the year, now is the perfect time to review your company’s print and design work to see if you may need a redesign for your next project. Today we are revisiting a post on “Why You Should Consider Design Services for Your Next Project” to help with that review.
Why You Should Consider Design Services for Your Next Project
Previous Post Dates: January 12, 2016 | July 19, 2016
It’s time to design a new brochure for your company. Like you have done with past brochures, you open up a basic computer program and put something together. Similar to previous projects, the design is ok but it is missing the “wow factor” that you want your customers to associate with your company, and to feel when they look at your brochure. You may have considered working with a professional designer before for your brochures and print projects, and here’s why you should consider working with one today.
Your Brand Image is Important!
There is no hiding subpar design work. Your company is being judged by how your company looks on the
outside; everything from your logo, brochures, website and all else in between. If the image that your company portrays is not great, customers may not give you a chance even if your services are the best in the industry. With so much riding on the appearance of your business’ brand image, you want to hire a professional to make your image the best it can be.
Quality of Printed Materials
If a print piece is designed with poor quality graphics and fonts, you run the risk of bad printing. If your brochures come out fuzzy and not clear, you do not want to hand these out to customers. You are then going to have to go through re-print after re-print, costing your company money and time. If you would have gone with a designer, time and money would have been saved as a professional design would have been achieved from the beginning.
Designers, design. Their job is to come up with creative ideas to represent your brand and they will develop a look that is right for your company. Additionally with the work that is created, a consistent look throughout your marketing pieces will be developed and customers will be able to associate your brochures and flyers as your company’s work. Designers can take your ideas and turn those ideas into a piece that is representative of your company and something that you would be proud to show to a customer.
Of course there are many other reasons why you may consider design services – time and cost savings, available personnel, and more. If the above mentioned ideas are those that are of concern to you when designing your marketing materials then hiring a professional designer for your print marketing pieces may be the way to go for your company.