How to Achieve an Upscale Menu Cover

January 22, 2019

 

A menu cover that doesn't properly reflect your establishment could be detrimental to your sales. The menu cover is the #1 marketing tool restaurants possess and they allow you to increase your prices while positively affecting your reputation.

 

If you are a fine-dining or upscale establishment, we highly recommend that you implement a menu that communicates this to your guests.

 

An upscale menu looks clean and simplistic. If you choose to combine two materials for your menu, don't add extra features, such as screw bindings, stitching, or a large logo. If you're using more than one menu material, consider an embossed or blind deboss logo, where the logo is pressed into the menu as seen below.

Material options that are great for achieving an upscale menu cover include the following:

 

There are many different color, sizing, and logo options within each of these materials. Also, some materials may be better suited than others depending on the theme or style of your upscale establishment. For example, if you offer an elaborate wine list or are a vineyard, a genuine cork menu cover may be better suited for you than a simulated leather menu. If you are a vintage or speakeasy themed establishment serving fresh, elaborate cocktails, we will likely recommend a copper material for your menu cover.

 

 

Custom designed menu covers tend to be more popular among upscale restaurants and hotels. They are a defined and sophisticated way to communicate your value to your guests. For more information or to request a quote, click the Information button below and we'll reach out to assist you.

 

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