Why You're Less Profitable Without Print Products
Technology has changed the way we conduct our lives. We don’t call, we text. We don’t write letters, we email. We don’t mail gifts, we order online. Add in the social networks, apps and mobile devices for communicating on the go, and we could go on and on about how technology has changed our lives. Most of us reading this blog probably remember our lives prior to technology and most of us can more than likely agree that technology does help us with our daily tasks, and mostly for the better.
Even though we use technology, there are still reasons why we do things “the old fashioned way”. Thinking of this idea from a business prospective, there is one topic that often comes up and whether or not its use is outdated -- that is the use of paper. With all the technology available, is there still a need for paper? I think so, especially for businesses. Here are a few areas where printing is still important for a business:
Businesses still mail out information to customers and potential customers. Here are some statistics from the Data & Marketing Association (DMA) 2017 Statistical Fact Book (1) to show that mailings are being sent and read:
- 59% of BtoC companies are using direct mail (2)
- The 2016 U.S. data spend in support of direct mail was $8.19 Billion (3)
- Over 100.7 million U.S. adults made a catalog purchase in 2016 (1)
I found the most impressive statistic from the study to be, “Customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled – reporting an astounding 190% increase!”. (1)
Print is not dead! Print is important. Your customers are still responding to print mailings.
At Menu Designs, we can handle your print marketing pieces throughout every step of the process. From the design, proofing, printing and even mailing, we can handle that. Don’t have addresses to send to? We can even assist there with targeted mailers where you pick the area and demographics, and we send to that specific audience.
Any business can benefit from mailings. If your business hasn’t tried a mailing, we would welcome the opportunity to walk you through every step of the process for a successful mailing!
Your marketing materials are the informational pieces that represent your company. These consistent of the brochures you bring to conferences and events, handouts that are put in shopping bags announcing a future sale, and even the hang tags on your products with coupons and more information about your product. More than likely your business is using some form of print marketing materials.
When considering the design and printing of your marketing materials, remember every interaction your customers (and potential customers) have with your brand is a valuable interaction. You need to make every interaction count! We all know that there is no hiding subpar design work, and if you see bad design work you may look down upon that company and consider them less reputable as another brand. With so much riding on the appearance of your business’ brand image, leave the print and design of your marketing materials to the experts!