Event Swag That People Will Want

You have most likely been to an event where some type of event swag was given out. Swag, if you do not already know, is a slang term for those branded pens, cups, shirts, etc., that you receive at fairs, trade shows, employee events, etc. As you have probably experienced, not all swag is created equal. For me, I have a cup that I received a few years ago at a trade show that I still use. On the other end of the spectrum I cannot tell you the number of pens I have received that break with the first word I write. If you are deciding to spend the money to give out these promotional items, don’t you want these items to be something that people like and will remember your company for when they use the product?

What are some swag items that have worked well for your company and that you liked receiving? Here are some ideas for giveaways for specific events that your company may participate in where swag items are given away.

Golf Tournaments – During the spring and summer, golf tournaments are popular events for companies to put on and/or sponsor. If you are putting on a golf tournament, a golf shirt is an item that you want to put some thought into because this shirt can be worn again and again if it is a great shirt! Brands like Nike, Puma, Callaway, Adidas and others, are brand names that golfers recognize and will want to wear. If you are sponsoring a golf tournament and have the opportunity to add an item to the registration bag, consider items that golfers may need throughout the day. Golf tees and balls, as well as sunscreen, are items that are needed throughout the day and often forgotten on the day of the event.

Employee Appreciation Events – Whether it is an end of the year picnic or a holiday party, providing your employees with a small gift can show your appreciation for their hard work. Consider a yearly gift with the company logo that an employee can collect and look forward to receiving each year. Glassware and plates, USB drives in different shapes/styles or apparel would all be items that employees can collect and use. Another idea is having an employee points program where employees can accumulate points for their work, attendance, etc. and can redeem their points for company branded merchandise throughout the year. Remember, your employees are brand ambassadors for your company. Thank them with branded merchandise that they can proudly display (or wear).