The Best In-Room Marketing Piece for Your Hotel

Imagine you are checking into your hotel room and you are disappointed that your original plans for your vacation have been paused due to rain. You are on vacation though, and while your original plans are halted, you don’t want to waste a day! What do you reach for first to research what to do in the area? More than likely you grab your phone. However, what if you saw an eye catching hotel directory in your room? Chances are you would be curious and at the minimum pick it up to see what was inside. The Hotel Directory (or Hotel Compendiums as some like to call it) is a useful resource for every hotel room. Go back to the forward mentioned scenario, if someone used their phone to research the area because there wasn’t a noticeable hotel directory in the room, they may have missed all the amenities that your hotel has to offer such as a spa or salon, or maybe even a kid’s camp during the day so just the adults can do something together.

Don’t have a hotel directory in your rooms? Here are two key reasons why we think every motel, hotel, resort and bed & breakfast should have one:

It’s a Resource – Hotel directories are informative. You want your guests to know not only about the area but the amenities of your hotel, which can help drive your propriety’s revenue. For your hotel promotion you want to include your spa information and your room service menus. Consider even offering an incentive for reading the directory such as 10% off in your hotel gift shop. Other information you don’t want to forget to include is your wi-fi password and TV channel guide. When creating your hotel directories, think like your guests and include what information would benefit them.

Additional Branding – Hotel directories are another place you can put your logo for additional brand recognition. Whether you choose a basic design or something custom, the additional logo placement can further keep your hotel on the mind of your guests. From a basic directory to an elaborate work of art, Menu Designs can create the perfect product for your hotel. At Menu Designs, we pride ourselves in the high quality design and materials of each of our products. The options for the creation of your hotel directory is endless so we can create a design that is perfect for your hotel and will represent your property.