Now is the Time to Make Sure Your Menu is Current!

Welcome to 2017! It’s a new year and this is the perfect time to take a look at your restaurant’s printed marketing materials. One item you should take an extra look at, maybe even have a few extra set of eyes look at it, is your menu. Here are some things you should be looking for the next time you review your menu:

  • Review the popularity of dishes: Are there dishes you are selling a lot of that you want to better feature or maybe even slightly increase the price? On the other hand, are there dishes that aren’t selling that may require some additional review as to why the dishes are not selling?

  • Typos: Typos happen. You can look at your menu hundreds of times and still miss something. You may want to have some of your staff read over the menu to see if they might catch any errors that you did not.

  • Clarity of your menu: Are your customers able to read the menu without asking too many questions? Poll your servers and ask them if there are certain dishes that customers continue to ask about; maybe these dishes need some further clarification on the menu. Making your customers better informed may provide for a better dining experience for your customers.

To continue our first blog post of 2017, we are revisiting a post on “Why it is Important to Keep Your Menu Current” to help provide some additional points to consider when reviewing your menu.

Why it is Important to Keep Your Menu Current - Originally Published: December 1, 2015

When opening a restaurant, creating the right menu for your restaurant is one of the most important steps for your restaurant’s success. In making the selections for your menu, you are more than likely including certain dishes for various reasons. Your restaurant’s signature dishes are chosen because these dishes are what your restaurant will be known for, and usually go with your restaurant’s theme and style. Additionally, some items may be chosen due to the high profit margins the dishes can bring to your restaurant. Others may be dishes that are popular with consumers now and are considered food trends. While your signature dishes may always stay on your menu, it may not be logical for all dishes to do so; you should periodically consider making changes to your menu to keep your menu current.

Every three to four months take the time to review your restaurant’s menu to see what is selling and what is not selling. Are items that were popular a few months ago still being ordered by customers? Is a once high profit dish now costing too much to produce due to increased food costs? Just because a particular menu selection made sense for your restaurant at one time, does not mean that it does months later. Knowing that your menu may change in the future, you need to think ahead when selecting a m