Why You're Losing Profit Without Branded Drinkware
If you are given the task of finding promotional products for your company, you are going to have your work cut out for you as it’s not as easy of a task as it sounds. There are thousands of items to choose from, and then from there you have even more options you can choose from in order to further customize a product for your company. When looking at these thousands of products, you want to not only get something unique (and a product that not everyone is handing out), and you also want your product to be useful.
As the person who is choosing these promotional products, it would probably be helpful to know what products consumers keep. Well you are in luck because there is an organization that measures these statistics. In 2016, the Advertising Specialty Institute (ASI) put out a Global Advertising Specialties Impression Study, which measures promotional product popularity. This report found that in the United States promotional t-shirts are owned by 58% of the population, and drinkware comes in as the second most owned product with 53%.(1)
While we are big fan of the #1 giveaway that is owned in the US, we are going to focus on drinkware in this particular post and why we think drinkware should be considered when ordering your company’s next promotional product. Here’s a revisit to a post from 2016 titled “Quench Your Thirst with Promotional Drinkware!”.
Quench Your Thirst with Promotional Drinkware!
Original Post Date - April 19, 2016
We all know that giveaways with a company’s logo are popular as we have all received some sort of branded product at an event, festival or even at the grocery store. A company simply giving out a promotional product is good for brand visibility at the time the product is distributed, but having customers keep that product is the goal. As a company, you don’t want to waste money on a promotional product that is just thrown away.
In this blog post, we will look at the popularity of drinkware and list the top five reasons why we think drinkware should be considered when ordering your company’s next promotional product:
1) Variety –There are many options to choose from when selecting the right drinkware for your company’s promotional product. From your coffee in the morning to an after dinner drink, there is a glassware option to fit every occasion and budget. Drinkware options include coffee cups,