How to Maximize Your In-Hotel Marketing
Many marketing and advertising initiatives that companies take part in are focused on gaining new customers. When advertising campaigns are designed for the external audience, we are often forgetting to market to those audiences that already are doing business with us. These are the customers that are in your businesses right now. Whether it be a customer’s first time visiting your establishment, or maybe it is a longtime customer that visits you weekly, customers are paying attention to what’s around them while in your establishment. Shouldn’t you continuously be marketing to them while they are in your business? You already have a willing audience.
Think about it. Do your customer’s know all you have to offer if you aren’t telling them? From the table top marketing pieces on your restaurant table promoting your gift card special, to the 2 for 1 offers on door clings at your local gym, these are just two ways a business can market to their consumers while they are in their business. In today’s blog post we are going to focus on a particular industry, the hotel industry, and how the in-hotel accessories most hotels have can be further marketing their business.
My favorite way to market and advertise a hotel in a guest’s room is with the guest directory. A guest directory, when done well, is an effective marketing tool for a business. An attractively designed guest directory has a good chance of being picked up and opened up to see what’s inside. Knowing this make sure your hotel directory is not only including your wi-fi passwords and TV channel guides, but also including the extras and amenities of your hotel. Consider even offering an incentive for reading the directory such as 10% off in your hotel gift shop.
What’s great about a guest directory, is even though it is a sales and marketing tool for the hotel, with the information contained in it customers are more than likely not feeling advertised to. A guest directory will help guests feel like a more informed customer of the hotel.