22 Menu Facts You Won’t Believe Are True

Whether you aren’t sure how to start your menu process or you need a little advice and inspiration, our compilation of 22 hot menu facts will help you get started. Find out what you need to do to win your customer over and maximize profits for your establishment.

Drink Menu

1. Customers will pay up to 15% more for the same food item with a fancier name.

2. Items priced as an even number in high-end restaurants are much more profitable.

3. The average customer spends 109 seconds looking at a menu.

4. If a dollar sign is used in the items’ prices, customers will purchase the cheaper options.

5. The more capitalized letters a menu uses, the more customers will scan over your menu.

6. The most profitable menu items are located in the upper center of the right side of a menu.

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