Chain restaurants require strong branding to stay relevant but also need to remain universal to fit well in each city or state they are present in. Simple, sleek, and well-defined is the route to take with this goal in mind. We’ve gathered a small collection of menus that fit the criteria to be an effective marketing tool in chain restaurants.
This menu type is straightforward, yet well-defined. The simplistic design helps match about any geographic location but it’s unique aesthetic features leave a restaurant quickly recognized by consumers. There are many color and style options for this menu cover, leaving it to match most chain restaurant scenes.
Recommended for: Casual to fine-dining, moderate to low traffic, American cuisine, Italian cuisine, wide geographical location
SuperFlex menus are a long-lasting, durable version of laminate and paper menus. They are waterproof and grease, scuff, and stain resistant, making them highly recommended for high-traffic, quick turnover chain establishments. This style menu is also best for adding vibrant colors and a busy marketing message because of the amount of space available to customize.
Recommended for: High-traffic, quick turnover, standard to lower quality food, family restaurants, larger chain establishments
Die Cut Window
For chain restaurants looking for a more unique menu type for better customer recognition, this menu type could be the answer. The window cutout is a simple feature that differentiates the menu from majority of other restaurant menus. The cutout also adds emphasis to your restaurant’s name and logo.
Recommended for: Semi-casual to fine-dining, moderate to low traffic
Better brand your chain restaurant by adding texture to your menu cover. This is a great way to keep the simple, straightforward appearance and still add a unique flair around your restaurant’s name. The other plus to this menu type is the high durability. This is one of the few menu types that emphasize an upscale look while retaining a day one appearance in high-volume establishments.
Recommended for: Casual to fine-dining, high-traffic, quick turnover, family restaurants
If you’re looking for an upgraded version of the SuperFlex with similar color customization options, this menu type is probably for you. This menu can be made in most colors and patterns and offers emphasis on the brand’s colors and logo similarly to the SuperFlex menu but with a higher quality, stylish material.
Recommended for: Casual to fine-dining, moderate to low traffic, larger chain establishments
This menu cover is from the Verona Series. It offers a very chic, simplistic appearance, making it perfect for fine-dining chain establishments. This is the type of menu that doesn’t go unnoticed and goes a step further to justify higher menu prices. This statement of a menu goes a long way in any fine-dining establishment.
Recommended for: Fine-dining, moderate to low traffic, steakhouses, high-end sushi restaurants
At Menu Designs, our menu covers include many other types that offer the broad, neutral appearance with one-of-a-kind flairs. The menu is the number one marketing tool every restaurant possesses, so executing this tool can lead to greatly beneficial returns for any restaurant. Contact us to get more information on our menu types and what type of menu is best for your establishment.