How to Achieve an Upscale Menu Cover

Upscale Restaurant

A menu cover that doesn't properly reflect your establishment could be detrimental to your sales. The menu cover is the #1 marketing tool restaurants possess and they allow you to increase your prices while positively affecting your reputation.

If you are a fine-dining or upscale establishment, we highly recommend that you implement a menu that communicates this to your guests.

An upscale menu looks clean and simplistic. If you choose to combine two materials for your menu, don't add extra features, such as screw bindings, stitching, or a large logo. If you're using more than one menu material, consider an embossed or blind deboss logo, where the logo is pressed into the menu as seen below.

Custom Menus

Material options that are great for achieving an upscale menu cover include the following: