Whether it be your wine list, beer options or soda selection, your drink menu has the potential to yield high profit margins. Don't leave your drink menu as an afterthought. Here are some tips to help you achieve the perfect drink list.
1. Have A Separate Drink Menu
It is best not to overwhelm your customers by having all of your food and drink options in one menu. Have a separate drink menu that highlights your drink options by category. You can custom design your drink menu cover to match your entire menu ensemble. Your drink menu is one of the first things customers see when they visit your website or when they’re seated at your establishment. Not only can it help you create a positive customer experience, it can also help you maximize your profitability. Make your drink menu work for you.
2. Consider Redesigning the Look
Your wine and drink sales can be great sources of revenue for your company. This is why the presentation of your drink options are just as important as the drinks themselves. How your wine list looks sets the tone on what to expect. It also reflects on the type of establishment you are. If all drinks and cocktails are your specialty, you may need a sturdier menu cover to hold the many pages of options you carry. Or you may be really good at making the perfect sangria, so, you need a more simple and streamlined drink menu. Whichever the case, it is important to be aware of the visuals. Customers buy with their eyes!
3. Keep Your Menu Updated
Consider seasonality. If you own an establishment in a location that experiences the seasons, then adjust your drink flavors accordingly. Offer warm drinks in the winter and iced drinks in the summer. An easy and affordable way to keep your menu updated is to use menu covers that allow for changeable menu inserts like menu boards or drink menu binders. You don't need to get new menus every season, just print new pages.